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A crisp, light-bodied, malt-flavored beer with a well-balanced finish. A liquid embodiment of living life to the fullest. A beverage made from pure spring water and the choicest hops. A beer with such good taste, it’s chosen you to drink it.
HISTORY In 1897, Wilhelm Hasse had a dream. A dream to become a Mexican brewing legend. It’s an unusual dream for a German man living in Germany, but he saw an opportunity to bring his beer expertise across the sea, and went for it. He embarked upon a 7,000 mile voyage and moved to Mexico. THE MOCTEZUMA BREWERY Now, mixing the culture of Germany with the culture of Mexico doesn’t always work. You can end up with burros in lederhosen or sauerkraut tacos. But when Wilhelm brewed his first batch in the Moctezuma Brewery, he knew he had a beer worthy of its worldly heritage. THE NAME He originally named it “Siglo XX” as a Roman numeral way of ushering in the upcoming 20th century. But today we call it Dos Equis, which is Spanish for “two Xs,” both because Dos Equis stands for the kinds of things that are worth doing more than once and because the Spanish version of “two Xs” sounds way better than the English version. DOS EQUIS AMBAR & LAGER Dos Equis Ambar came first, followed by Dos Equis Lager Especial. Their arrival ushered in a golden (and amber) age of beer drinking that’s still going strong today. The next time you have one, raise a glass to Wilhelm, the Mexican brewing legend who stayed thirsty.